Polish Institute of Medicine and Cosmetology

Challenge

The Institute of Medicine and Cosmetology offering training for doctors and cosmetologists in aesthetic medicine needed support in order to organize its marketing activities.

Differentiation of communication channels for models, doctors and cosmetologists.

Objective:

Developing a marketing strategy based on various customer segments.

Solution:

Implementing and arranging customer databases in Marketing CRM.

Implementation of a booking system for models and doctors.

Appointment reminders

Educating clients on how to proceed before and after the procedure at the Institute.

Blog and Newsletter creation with a series of webinars focused on educating of training participants.

Creating an editorial plan on the blog and social media activities.

Integrated mailing and SMS campaigns for customers.

Marketing Automation implementation.

Success

doubling the number of customers during the year of operation

creating engaging educational content that builds identification with the brand: webinars, newsletter and a blog.