RENT & LEND

Save time, money, and protect the environment
An automated rental platform

Challenge:

Creation of the Rent and Lend community

Objective:

Development of the Communication and Platform Development Strategy for 2020

Solution:

Increase in the number of new users - Signups

by developing a recommendation program for new users and paid campaigns on Facebook and Instagram

Reduction in Customer Acquisition Cost

by optimising paid campaigns to focus on new user registrations.

Increase in the engagement rate

by the means of a weekly newsletter with new products on the platform and activating posts on Social Media.

Increase of brand awareness

Promotion Campaign for Valentine's Day 2020

Rent and Lend is a rental sharing platform

Implementation of community action during the COVID-19 pandemic.

TOGETHER WE HAVE MORE

A community action based on borrowing and sharing items for free. The solution allowed people to help each other during the first closure of stores, libraries, and shopping malls in spring 2020.