PV-farm performance analytics platform powered by machine-learning technology.

Brand situation:

Since SolarSpy is an innovative product, it requires building product awareness on the Polish market.  On the other hand, foreign markets are more technologically advanced, however, the brand is completely unknown.  It’s important to use the momentum of brand implementation in Poland, which is currently in the phase of intensive development of photovoltaic installations. Next step is building brand awareness in foreign markets that are more mature and with high sales potential. Additionally, the current website does not present all the functionalities of the platform. What is more, the brand logo and visual identification requires design lifting. 

Objective:


We started with the creation of a new visual identification of SolarSpy more related to technologically advanced brands. Additionally, we developed a marketing strategy focused on taking advantage of the momentum of brand implementation in Poland, which is currently in the phase of intensive development of photovoltaic installations. At the same time we build brand awareness in foreign markets that are more mature and with higher sales potential.

Solutions:

Development of new SolarSpy visual identity.

Implementation of a new website that presents all SolarSpy capabilities and is based on the UX & UI.

Participation in the 2 largest industry events in Poland and 3 abroad in Dubai and Munich in 2022.

Creating a channel on Facebook and YouTube.

Active PR campaign through the publication of articles in the industry media.

Conducting a Campaign on Google Ads, LinkedIn Ads and Facebook Ads in Europe in order to attract new customers.

Marketing Strategy of your Product